Unlayering Centers - Platz für Originale

The project acts as a social gesture reframing the traditional urban planning perspective on centers as commercial and transportation hubs. We instead emphasize the idea of ‘human’ elements, embed the potential of local knowledge and social strengths and eventually open up new perspectives on bottom-up measurements towards center development in Floridsdorf.

In collaboration with the municipal department MA 18 Stadtentwicklung und Stadtplanung the project Unlayering Centers focuses on Vienna’s 21st district Floridsdorf as a pilot area for center development. The project acts as a social gesture to reframe the traditional urban planning perspective on centers as commercial and transportation hubs. Adding to Floridsdorf’s predefined centers, the project targets the distinctive particularities of the district and thus of potential subcenters, such as green and leisure areas, educational venues as well as public housing. Through setting up a mobile lab and therefore being present and visible in public space, the project action “Platz für Originale” engages with inhabitants and local actors, who are reaching out to other people and therefore act as facilitators. The term “Originale” in this context refers to certain characteristics that make a space or person particular and valuable for the district, therefore, fostering identification as well as generating a sense of belonging. By declaring places as Floridsdorfer Originale the focus is being shifted on spaces of diverse social interaction. More importantly though, by declaring people as Floridsdorfer Originale, we emphasize the idea of ‘human’ elements and embed the potential of local knowledge and social strengths in the notion of qualities relevant for vivid centers. Eventually, the project has the potential to reveal hidden potentials to both inhabitants as well as decision makers and open up new perspectives on bottom-up measurements towards center development in Floridsdorf.

Time

SS 2018

Location

Vienna

Team

Aki Lee

Susanne Mariacher and Katharina Spanlang

Links

https://vimeo.com/298846702