Cities are our natural world, created by us and yet, in their constantly shifting complexity, almost beyond our grasp. Urbanization processes do not end at the city boundaries. Almost infinite networks, alienated communication, hasty consumption and conflicts of social marginalization or economic injustice determine our urban survival. Cities form contested spaces, whose present refers back to the past, whose power structures can be identified and also changed. It is important to predict the need for change well in advance but also to be able to react to acute crises great and small with fresh solutions.

Innovations are driven on a bottom-up basis. Not infrequently they arise at the margins of society, where established structures encounter influences from without, traditional responses no longer work, or safeguards apply to some but not to others.
The projects developed in the studio situation of our Social Design program show that societal innovation–meaning extraordinary results and unexpected approaches–becomes possible where different forms of knowledge and methods interact, where artistic acumen combines with creativity from the so-called hard sciences, where design, theory, architecture and the fine arts not only pool their strategies but also enter into confrontations and alliances that can be both risky and productive.

Innovative methods construct new meanings, strengthen responsibility and thus create the preconditions for identification with one’s own actions. Students who choose the Master’s in Social Design – Arts as Urban Innovation signal their determination to play a critical and active part in influencing society and a refusal to discount the future!


The master programme Social Design Arts as Urban Innovation at the University of Applied Arts Vienna is oriented towards graduates from diverse fields of study, thereby stipulating work in transdisciplinary teams as the central teaching and learning approach in the programme. On the basis of professional competences acquired in their respective previous studies, students become acquainted with transcending disciplinary codes and thinking and working in greater interrelationships. Art in synergy with project-related scientific methods and knowledge is seen as a tool for urban innovation.

Duration and Scope:
4 semesters / 120 ECTS 
Graduation: "Master of Arts" (MA)

Download the curriculum as a PDF:  Deutsch  English



Pavel Naydenov

Artist, Sofia/Vienna

Studied Musical Pedagogy, Art Management; He worked as an artist in the fields of contemporary music, instalations; Art activities in research process; He therefore also pursues design which is focused on subcultures, urban phenomena.

Shirin Omran

Student, Graphic designer, photographer, Vienna

Born and raised in Vienna, curious and confused all over the world. Important is dialogue, important is humor, important is emotion. Making things that are understandable for uncles and aunts who don’t understand things. The internet is a horrible place, the internet is brilliant. You know it’s good when it gives you goosebumps. Don’t forget to feel. Tell stories.


Gabriela Urrutia Reyes

Architect, Managua/Vienna

I am an Architect from Nicaragua, where I got involved in different projects and social workshops. I Lived in Berlin and London working as a diplomat for the Embassies of Nicaragua.Now I am interested in interventions in the public space, housing and to experiment with the city social interactions.

Gerald Cirilo Reyes

Aid Worker and Photographer, Vienna/Erbil

Gerry seeks to understand and apply artistic design in aid work. His diverse set of experiences and expertise are manifested in the projects he has worked on. Being Austrian/Filipino, he tries to bridge the different socio-economic, cultural and political differences through his work and daily life.

Bernd Rohrauer

cummunity based socialwork, social sciene, trick-film animation /editing / compositing, 1200 Vienna

I see myself as a found footage worker based on the sources of arts, social science, etc. to be combined in the fields of social interaction. I don’t care too much about authorships and trust in the power of community synergies and open sources.

David Schessl

cultural worker, performer, DJ, Vienna/Klagenfurt

Since 2011 he was part of projects dealing with parkour, public spaces, vacancy, hip hop and club culture. Within this context, he founded Urban Playground – a platform with the aim to support subcultures in Carinthia. Currently, he is working with the collectives einzigMARKTig and KUZO. He studied applied cultural sciences in Klagenfurt/Celovec. From 2018 he is studying Social Design at die Angewandte Wien.